Odobo expands distribution network with Iforium deal

Odobo has moved to further expand its distribution network by entering into a partnership with Iforium.

Under the agreement, Odobo content will be made available to Iforium’s existing and future partners via the firm’s Gameflex platform.

The two companies have agreed a platform-to-platform integration they said will open up additional markets and client access for Odobo’s developers via a single integration.

Iforium becomes the third new vendor to source content from Odobo in the past month.

“Odobo is a company built on its commitment to developing exciting technology; this has led to the creation of a wide range of innovative casino games,” Iforium chief executive Phil Parry said.

“This deal will see a raft of great new content being made available to our clients via our Gameflex casino platform.”

Ashley Lang, founder and chief executive at Odobo, added: “The addition of Iforium and access to all of its clients brings a breadth of new customers and markets to Odobo throughout Europe.”

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