SIS has announced that it is to expand its product offering with the addition of gamification and reward services.
The confirmation comes shortly after SIS secured an agreement with Data Gains and its Loyalty Rewarded subsidiary, a deal that grants SIS exclusive distribution rights for Data Gains services to the betting and gaming industry.
Such services include website widgets and gamification and browser platforms that enable bookmakers and football clubs to offer rewards and prizes.
“SIS is helping bookmakers reach football fans with sophisticated, targeted products which secure high conversion rates for our customers,” SIS mobile product manager Michael Dunphy said.
“There has already been healthy interest from operators and we’re excited with what both SIS and Loyalty Rewarded can achieve in the coming weeks and months.”
David Berney, chief executive of Loyalty Rewarded, added: “SIS’s heritage and experience in the betting and gaming industry will open up a new audience for our innovative products, which use immersive gamification to build engagement all the way through to transaction.
“We’re certain that, through Loyalty Rewarded’s partnership with SIS, we can change the way that bookmakers look at gamification and user engagement.”
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