Italy iGaming Dashboard – July 2017: PokerStars takes the lead
| By Joanne Christie
| Reading Time: 2 minutes
iGB and Ficom Leisure are pleased to publish the second monthly update of Italian market revenues, including annual and monthly vertical revenue splits and operator market share.
iGaming Business and Ficom Leisure are pleased to provide exclusive estimates on the Italian gaming market, for both online and retail channels.
Scroll down and click on the different drop down options to view the online-offline revenue splits, monthly revenue variations for different product segments and operator market share.
Last month the market remained broadly stable (June GGR was €90.36m, from €89.93 in May), but performance took the total market GGR for H1 2017 to €575.5m, putting the dot.it market on track to break through the €1bn barrier for the first time.
The main driver during the period was online casino, according to Christian Tirabassi, senior partner at Ficom Leisure, who said it had “increased by 26% in June 2017 compared to June 2016”.
There was also a reshuffle at the top of the casino vertical, with PokerStars last month knocking long-time casino leader Lottomatica off the top spot, attributing its success partially to the progressive €1m jackpot Millionaires Island.
PokerStars’ market share rose from 7.22% in May to 8.85% in June, while Lottomatica fell to 7.34% from 10%.
There was also some movement in the sports betting rankings, although Bet365 remains the clear leader with a 19.5% market share. The big mover of the month was Planetwin365, which raised its share from 7.78% to 11.35% at the expense of Sisal, Lottomatica and Snai. Eurobet also increased its share to 9.84% from 8.03% in May.
Tirabassi also pointed out: “Sports betting turnover was down in June due to the lack of football events. However, the margin was back to healthy levels at above 13%, with almost 10% on the online and more than 20% on the retail.”
Click on the drop down options to compare how Italy’s igaming market has performed on a monthly or annual basis. Figures for online-only sports betting start from May and April 2017.
All data and figures are provided by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.