Aspire rolls out online casino with Aller Media

Aspire Global has joined forces with Aller Media Denmark to launch a new online casino in the Danish market.

Hyggespil.dk is now live on Aspire’s platform, offering players a range of casino games, combined with traditional print formats such as Sudoku and crossword puzzles.

Aspire, which recently extended its Danish gaming license until 2023, expects the launch to have an initial effect revenues and earnings within three quarters.

The company anticipates full revenue and earnings impact within one year of launch.

“Having chosen Aspire Global as our partner enables us to continuously improve our offering based on new digital opportunities and changing demand,” Aller Media Denmark business development director Andreas Hansen said.

“Aspire Global offers a unique technical solution and we are confident in their ability to realise our vision for the digital entertainment.”

Jov Spiero, vice-president sales at Aspire, added: “Our strategy is to focus on regulated markets by providing large media companies with the opportunity to launch an igaming brand of their own.

“Aller Media has a unique position in the Danish media market, being one of the leading publishers of magazines and weeklies with a strong online presence.

“The partnership is a perfect match and we are excited about the launch.”

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