Betfred enters social market with Caleta Gaming
Betfred has moved to expand its service offering into the social gaming sector by launching a new mobile application in partnership with Caleta Gaming.
‘Betfred Social’ enables users to access a range of free-to-play gaming content, while hourly and daily bonus will help players top up their accounts with coins.
Players also have the option to make in-app purchases for more coins, as well as send friends free coins to play games.
The app is now available on Google Play, the Apple App Store and Facebook.
David Marcus, chief executive of social casino developer Caleta Gaming, said: “We’re really excited to bring these new games to the Betfred audience.
“It’s an incredible opportunity for players to engage with Betfred and play new content which have unique qualities.”
Related article: Betfred extends deal with Playtech