BtoBet targets Latin America expansion

BtoBet has set its sights on further growth in Latin America by entering into a partnership with Paraguay-licensed gaming company Enfield Group.

Under the agreement, BtoBet will work with Enfield’s Apostamina brand in the country.

Enfield operates both online and land-based gaming activities in Paraguay under a licence issued by local regulating authority Conajzar.

“After months of deep analysis, evaluating at least 10 different betting platforms, we opted for BtoBet’s futuristic software which offers farsighted features, projected into the future,” Apostamina chief operating officer Nicolas Enjamio said.

“When a technology company looks into this type of venture online, it is important to be able to see how the platform provider sees the future of e-commerce and the internet.

“BtoBet is the perfect technological partner for us, providing high-level and easy-to-use solutions and a responsive supporting team to help operators when needed.”

Alessandro Fried, chairman of BtoBet, added: “We are very proud to have been chosen by Enfield Group as a partner in Paraguay; I firmly believe that their expansion plans will be totally fulfilled by our technology that provides the company with the greatest insight into players’ data and behaviour.

“Additionally, the possibility to suggest to players what they most like – through the Artificial Intelligence engine – will definitely increment customer’s loyalty to the brand and our partner’s business success.”

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