Codere secures wide-ranging racing deal with SIS

Live pictures and data supplier SIS has agreed a deal to provide its improved greyhound service to Spanish bookmaker Codere.

SIS will supply live pictures, commentary and data for horses and greyhounds across the entire Codere retail estate.

Confirmation of the deal comes after SIS recently announced that all licensed betting offices in the UK will also take on the new greyhound service from January next year.

“This partnership with SIS allows us to significantly expand our product offering for our customers,” Codere trading director Peter Lucas said.

“With increasing demand for greyhound racing in our market in recent years, SIS’s new greyhound service provides our customers with high quality content at times that suit them.”

Paul Witten, product director at SIS, added: “SIS has produced high quality and reliable content for the betting industry for 30 years and we have now developed an even higher quality greyhound product for the international market.

“We are excited to be working with Codere to provide them with our SIS greyhound service and we believe the content will continue to prove popular with their customers and generate significant revenues and profits as the service develops.”

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