Esports Entertainment links up with PartnerMatrix

Esports Entertainment Group has moved to enhance its affiliate service offering by entering into an agreement with PartnerMatrix.

Under the deal, Esports Entertainment will integrate the PartnerMatrix platform to manage its affiliate program on an expedited basis.

PartnerMatrix platform enables online sportsbook and casino operators to run affiliate system with agent functionality, as well as agent system with affiliate functionality.

“PartnerMatrix is highly focused on affiliate manager and administrator comfort; it gives us an opportunity to reach each angle of the affiliate program and successfully manage all the operations,” Esports Entertainment chief executive Grant Johnson said.

“This will be especially important given the pace of esports teams signing up as affiliates, as well as, the onboarding of streamer affiliates.”

Levon Nykoshosyan, chief executive of PartnerMatrix, added: “In our endeavour for continuous improvement and client satisfaction, this signing represents another important step for our ever-evolving affiliate solution.

“We are confident that PartnerMatrix includes everything needed in order to run the most successful performance marketing campaigns.”

Related article: Esports Entertainment names latest affiliate partners