Fresh8 details affiliate initiative with Income Access

Fresh8 Gaming has secured a partnership with Paysafe Group-owned Income Access.

Under the agreement, Fresh8 will enhance the affiliate programmes of various sportsbooks that are integrated with the Income Access affiliate software.

Income Access-integrated affiliates will be able to serve players fully automated, responsive, contextual and real-time sports-betting adverts.

Due to launch in the first quarter, Fresh8’s dynamic ads, which are available in 12 different languages, will initially cover 13 different sports and 35 markets, with 384 ad template variations on offer.

Andrew Sharland, managing director of Fresh8, said: “Income Access is a fantastic partner for Fresh8 Gaming, providing us with massive reach within the affiliate marketing channel, an area in which we know we can add huge value.

“Our operator partners have been keen for this to happen and we’re really excited that our automated and contextual advertising platform will bring customised content to the global sports-betting affiliate world for the first time.”

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