Gaming Realms secures digital marketing deal with Ayima

Gaming Realms has entered into a strategic partnership with digital marketing agency Ayima Limited.

Under the deal, Gaming Realms will contribute assets comprising its external digital marketing agency to Ayima.

Such assets include certain clients and the Facebook traffic buying team from the company’s QuickThink Media (QTM) subsidiary.

Ayima will also provide its marketing services to Gaming Realms, with a focus on promoting games on the firm’s proprietary platform.

As part of the deal, Gaming Realms has been issued with shares in Ayima equal to 10% of the enlarged issued share capital of the agency.

Shares will be held on the balance sheet of Gaming Realms and have been valued by at approximately £540,000 (€690,900/$785,800).

Patrick Southon, chief executive of Gaming Realms, said: “Gaming Realms has been working closely with Ayima for several years; this partnership is a perfect fit as both companies will immediately benefit from an enlarged marketing capability.

“Gaming Realms’ marketing team will greatly benefit from Ayima’s deep and broad capability in digital acquisition, while continuing to leverage QTM's Facebook buying team as before.

“We will also share in the upside of an already successful multinational digital agency, while removing various fixed costs from our business.”

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