IWG links up with Pariplay

IWG has agreed a deal to deliver its entire suite product portfolio to Pariplay.

Under the agreement, IWG’s collection of instant win titles will be distributed to tier-one operators via the Pariplay ‘FUSION’ content aggregator network.

Pariplay counts the likes of GVC Holdings, Jumpman Gaming and the 888 Bingo network as clients.

Rhydian Fisher, chief executive at IWG, said: “The popularity of instant win games continues to go from strength to strength, with operators taking a keen interest in the vertical.

“This latest agreement opens up the opportunity for more firms than ever before to take up our games.”

Adrian Bailey, general manager at Pariplay, added: “We’re sure IWG’s highly-engaging games, which includes a range of exclusives for us at Pariplay, will prove to be an instant hit for our players.”

Related article: IWG secures content partnership with 888