Kambi signs sports betting deal with Latin American giant Corredor Empresarial
Kambi Group has become the exclusive supplier of sports betting services for BetPlay, Corredor Empresarial's new Latin America-facing online sports betting platform.
Kambi will also provide its services to Corredor Empresarial's entire Colombian land-based lottery and payment service network through the Chance Game operators, which consists of more than 25,000 retail outlets and to its new online operations.
Corredor Empresarial estimates that seven million daily customers will use the service provided by Kambi's and casino content provider, R. Franco.
Kambi said the deal shows its commitment to expansion in Latin America.
Kristian Nylén, chief executive of Kambi, said: “I am delighted that Corredor Empresarial has chosen Kambi as its trusted partner to provide its premium sportsbook service.
“Corredor Empresarial is a market leader in the Colombian territory and this agreement demonstrates our strength and capability in the region.
“We are confident that, together with Corredor Empresarial, we will create intuitive, relevant and compelling betting experiences to its network of vendors and their customers to drive long term sustainable performance.”
Diana Otalora, general manager of Corredor Empresarial, BetPlay, said: “We chose Kambi to support our premium strategy in the market and after an extensive selection process we are delighted to be working with such a professional organisation.
“Adding Kambi's Sportsbook to our portfolio of brands will further enhance the appeal of our product and service offering and open up new customer segments for us throughout the Colombian territory.”
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