Kambi signs sportsbook deal with Bulgaria’s 7777

Kambi Group has signed a multi-year agreement to provide its sports betting and technology services to 7777, a brand owned and operated by Bulgarian private gaming company National Lottery AD.

The 7777.bg website has been offering online sports betting services since last year and has now opted to upgrade to Kambi's sportsbook.

Kambi said 7777.bg will switch over to its platform during the fourth quarter of this year.

Milen Ganev, marketing director of National Lottery AD, said: “We are known to work with only the highest quality providers and Kambi is just that; we do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve.

“Together, we believe this partnership will support our mission to become the country's leading provider of sports betting experiences.”

The agreement comes after Kambi also recently struck a new deal with 888.

Kristian Nylén, chief executive of Kambi, added: “The signing of the National Lottery AD fits well with Kambi’s strategy of targeting tier-one operators and market leaders in regulated markets, which can bring us and our operators good market share and strong revenue growth.”

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