Nolimit city bolsters promotional offering with new tool

Nolimit city has introduced a new promotion platform that will enable operators to set up a “state-of-the-art, brand-able campaign” game.

The company said that the solution offers an alternative to the ‘same give-away to all players’ approach.

Nolimit has already joined forces with ComeOn! to develop a promo game for the new platform, with more to be added in due course.

The initial release is a 50/50 interactive game based on three different 50/50 levels and awarding players depending on the number of correct choices.

Nolimit said the campaign game is fully integrated with the client’s customer database and can be customised to fit a player’s gaming profile.

“We’ve built a system together with one of our customers so we’re able to offer exactly what our customer needs,” Nolimit chief technology officer Jonas Tegman said.

“The games in our promotional suite can be fully randomised or set up with tailored outcomes to the operator’s campaign needs – it’s one of a kind and you will not have to spend silly cash on expensive campaign games that demand a lot of administration to allocate winnings to players – our system is fully automated.”

Jonas Wåhlander, chief executive of ComeOn, added: “We sat down with the folks at Nolimit city and they really know how to build games and we know what we need from our campaigns it seemed like a perfect match for this type of project.

“The promotional platform will be fantastic for our marketing department to offer something unique; we've never seen anything as potent as this before.”

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