NSoft brokers marketing deal with Beehive

Beehive has secured a B2B agreement to integrate its omni-channel marketing platform with software solutions provider NSoft.

The Beehive engine will now be sub-licensed to clients that use NSoft’s platform.

NSoft customers such as Balkan Bet and SuperBet will be able to use the Beehive engine to optimise marketing campaigns by utilising data-driven personalised messages.

“NSoft is committed to offering our operators the very best product suite in gaming, and we continue to maximise our know-how and develop the SEVEN Platform and its core features,” NSoft platform managing director Mario Krišto said.

“For optimisation purposes within our B2C segment, it made sense to add Beehive’s innovative marketing tools to our offering with this agreement.”

Adi Dagan, founder and chief executive of Beehive, added: “We are delighted that NSoft has opted to take our marketing platform, and it is further vindication of all the hard work we have been doing here at Beehive.

“It is now more important than ever that both operators and white-label providers have the very best marketing tools at their fingertips.

“Beehive will continue to pursue strategic B2B business partnerships that are designed to benefit all parties involved.”

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