RakeTech purchases assets in Agonas, Astro Media Group

RakeTech Group has acquired assets in Agonas AB and Astro Media Group AB.

Financial details of the deals were not disclosed, but igaming affiliate RakeTech said the acquisitions will help to strengthen its market position.

Agnos operates a network of sports media websites that provide television listings and supporting media content for sports fans in Sweden, Norway, and Denmark.

The Agnos agreement will include ownership of Norway- and Denmark-facing Vsporten.dk and TVkampen.com, as well as Swedish sports media platform TVmatchen.nu.

Meanwhile, the acquisition of Astro Media Group will involve various Swedish casino affiliate sites such as Casinointernet.se, Nya-Casino.se, KasinosOnline.se and Svenska-Casino.se.

The Astro deal also includes a network of over 100 additional websites.

Michael Holmberg, chief executive of RakeTech, said: “Our strategy is to diversify our business, and Agonas provides us with a new vehicle to create unique editorial content; their experienced team will help develop RakeTech into an established provider of sports media content.

“Astro Media have a proven model for developing quality online traffic and generating affiliate leads in large quantities.

“The acquisition will further strengthen our commanding position in Sweden.”

Earlier this month, RakeTech also acquired sports betting platform BetXpert.com and gambling affiliate company Turtle Gaming.

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