SBTech enters Georgia with Adjarabet launch

SBTech has expanded its services into Georgia after rolling out its sportsbook solution with online sports betting operator Adjarabet.

The new site includes a number of in-play products such as ‘Pulse Bet’, ‘Action Betting’ and ‘Add2Bet’, as well as various mobile functionalities.

SBTech said that it will soon build on the Georgia launch by also introducing its services in the regulated market of Armenia.

“SBTech is delighted to go live with another market-leading regulated operator, and we’re looking forward to providing Adjarabet with our best-in-class mobile betting features as well as the widest range of in-play markets and responsible gambling controls,” SBTech chief commercial officer Andrew Cochrane said.

“Georgia and Armenia are both enormously promising markets and we look forward to working closely with Adjarabet to supply the most powerful, localised sports betting product possible.”

Koba Davarashvili, chief executive of Adjarabet, added: “We’re sure our thousands of existing customers will love the best range of unique markets and in-play features among Georgian operators.

“The platform will enable us to consolidate our market-leading position in Georgia and satisfy our international aspirations beyond this year’s World Cup.”

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