SBTech unveils new mobile-first sportsbook

SBTech has announced the soft launch of mobile-first sportsbook MoPlay.co.uk.

Operating on the SBTech Chameleon360 igaming platform, MoPlay.co.uk will enable users to wager on a range of sports.

MoPlay.co.uk becomes the first brand to be rolled out by the Addison Global Group.

“As of today (Friday), MoPlay is open for business, but this is very much a soft launch for now,” Addison Global chief executive Juergen Reutter said.

“We are not attempting to break through the World Cup noise; instead our marketing approach will focus on the new football season in August, to coincide with some significant sponsorship activity and the release of our MoPlay app.

“Meanwhile, we’ll continue to work closely with SB Tech to bolster our product offering.”

Richard Carter, chief executive of SBTech, added:  “We are delighted to have partnered with Addison Global and look forward to helping this highly experienced and ambitious management team build a truly unique and original mobile only sports and gaming brand based off SBTech’s next generation APIs.”

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