Senet appoints new chief executive

The Senet Group has appointed George Kidd as its new chief executive.

Kidd replaces Ron Finlay, who in April left his post with the independent body, which was set up by some of the gaming industry’s leading operators to monitor advertising and responsible gambling.

Kidd has an extensive background within regulatory and self-regulatory organisations, having served as chief executive of PhonepayPlus and the Online Dating Association, and as chair of the Direct Marketing Commission.

Kidd has also held non-executive roles in the self-regulation of charity fundraising and conveyancing services, and worked for the Cabinet Office and with the Foreign Office as British Consul in Chicago.

Kidd said: “I am delighted to be joining Senet. The sector is taking the issue of responsible gambling seriously as is clear from the impressive work to address this across its advertising, its support for Senet’s own campaigns and joint work on a self-exclusion scheme.

“I am sure Senet will continue to play an important role based on strong relationships with other bodies in the sector and our other stakeholders.”

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