SG Digital prepares for US growth after US success

The SG Digital division of Scientific Game has said a successful World Cup for its OpenBet platform demonstrates its “preparedness” for growth in the US.

SG Digital processed more than 177 million bets across all channels via OpenBet during the recent national football team tournament, which ran from June 14 to July 15 in Russia.

The number of sports bets placed per minute on OpenBet for a single operator peaked at 18,000 during the World Cup.

The OpenBet sportsbook is used by operators in regions around the world, but it is the US that SG Digital has an eye on in particular as it seeks further growth.

A number of US states have moved to legalise sports betting since the Supreme Court earlier this year voted to overturn the federal 1992 Professional and Amateur Sports Protection Act (PASPA).

SG Digital has already secured a partnership with geolocation expert GeoComply as part of its expansion plans in the US and will now seek to push forward with its growth plans.

Keith O’Loughlin, senior vice-president sportsbook and platforms at SG Digital, said: “The World Cup is an undeniably popular event with global impact, and we’re glad to see our partners perform so well.

“In proud partnership with operators, SG Digital’s OpenBet ensured the scale and flex required to ensure a truly entertaining experience for the punters.

“The added entertainment value of sports betting can be very powerful when paired with such a worldwide phenomenon; this signals a bright future for us and our customers.

‘We look forward to creating next level performances for similar events in years to come.

“Further, we hope this year’s World Cup demonstrates our preparedness for growth in the United States as jurisdictions in the market begin to regulate. It’s an exciting time to be in sports betting.”