SIS names McWilliams as sales director

Retail and online betting industry supplier SIS has appointed Sandra McWilliams as its new sales director.

In her new role, McWilliams will be tasked with expanding the SIS customer base in the UK and Ireland, as well as driving growth in other regions around the world

McWilliams joins SIS from payment company Equiniti, where she was serving as director of sales, prior to which she was sales director at data and security firm Experian.

“SIS has a strong heritage and I look forward to working with the team to help provide optimal betting solutions for our customers, and to growing both our domestic and international customer base,” McWilliams said.

Paul Witten, commercial director at SIS, added: “We’re delighted to welcome Sandra to SIS and I believe that she is a valuable asset for the company.

“She has a wealth of experience working in sales and has prior knowledge of the betting industry, which will prove to be invaluable as we continue to develop our customer base globally.”

Related article: SIS signs with The Global Tote