Sporting Index to rebrand as Sporting Group

Sporting Index Group is to switch all its operations to a newly created ‘Sporting Group’ brand.

The firm said the new name reflects its commitment to continue offering in-play spread betting and trading expertise to its customers, “with a fresh, revamped look”.

Sporting Index also said that the new brand, which will incorporate its Sporting Solutions betting software and data subsidiary, has been evolved from a “desire to create one group that share the same core strengths”.

As part of the initiative, Sporting Group will adopt a new logotype that has been developed in partnership with design agency Chestnut Creative to represent how the company can offer customers the chance to bet on sporting markets around the world.

Simon Trim, chief executive of Sporting Group, said: “At Sporting Group, we are extremely proud of our long-standing heritage in spread betting dating back to 1992.

“Sporting Index has always offered unique and innovative markets in the industry, and equally Sporting Solutions have a reputation for trading, software development and risk management that is unrivalled in the sports betting supplier market.

“The rebrand gives our company a fresh and exciting new look, while still referencing the strong foundations it was built upon.

“Quality and excellence is at the heart of what Sporting Index and Sporting Solutions do, and forming Sporting Group will only serve to strengthen our brand and our offering in the sports betting industry.”

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