Sportpesa finalises shirt sponsorship deal with Everton

African online sports betting firm SportPesa has agreed to become the new main shirt sponsor of English Premier League football club Everton.

The deal, which has been mooted in the UK media for some time, represents a record sponsorship agreement for the team.

SportPesa branding will appear on the front of Everton’s playing jerseys for five years, from the 2017-18 season until 2021-22

Everton chief executive Robert Elstone said: “SportPesa are committed to significant investment, not only in Everton through this partnership but also in the city as they open up a new European headquarters that creates new jobs in Liverpool.

“The Liverpool office will give SportPesa the chance to engage with supporters through a number of fan activities and we look forward to an exciting partnership together.”

SportPesa already has a shirt sponsorship deal in place with Hull City, who were relegated from the Premier League at the weekend.

In addition, the operator recently struck a deal with LaLiga, which operates the top two divisions of Spanish football.

Shaun Simmonds, UK marketing manager for SportPesa, added: “A huge factor in our decision to form this partnership with Everton, was the club’s passionate and committed fans.

“The club already does a fantastic job of making Everton accessible for its fans, and we look forward to amplifying this globally.”

Related article: SportPesa nets regional deal with LaLiga