Sportradar launches sports betting marketing service

Sportradar has expanded its range of sports betting services by launching ad:s, a new full-service marketing solution for bookmakers.

The new ad:s service incorporates a number of marketing solutions that the sports data provider said will help sports betting brands develop more efficient and effective customer acquisition and retention strategies.

Clients will have access to services such as sponsorship consulting, search engine optimisation and paid advertising tools, user interface and experience consulting, digital traffic networks, programmatic advertising, pop-under ad networks, affiliate marketing solutions.

Sportradar will embed ad:s across its range of media products to boost return on advertising investment for its customers.

The new service will form part of the supplier's Sports Media division, with digital services and over-the-top content manager Rainer Geier tasked with leading the new business unit.

“ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment,” Sportradar Sports Media managing director Felix Geyr said.

Sportradar did not specify where the service will be available, but the launch comes at a time when the company is undertaking major expansion plans in the US in order to capitalise on the country’s growing, legal sports betting market.

In November, Sportradar agreed a deal to become the exclusive provider of sports betting data in the US to the MGM GVC Interactive joint venture, which recently rebranded as Roar Digital.

In July Sportradar also secured new investment from the Canada Pension Plan Investment Board (CPPIB) and Silicon Valley-based growth equity firm TCV as to support its US expansion plans.

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