Sportradar links up with European Handball Federation

Sportradar has entered into a partnership with EHF Marketing, the marketing arm and subsidiary of the European Handball Federation (EHF).

Under the long-term agreement, Sportradar will provide various data, streaming, marketing and digital services to the EHF’s leading club competitions.

Serving as the ‘official streaming and data partner of the EHF club competitions’, Sportradar will collect live data and statistics for more than 650 European Cup matches each season across all competitions such as the men’s and women’s EHF Champions League, EHF Cup and Challenge Cup.

Sportradar will also use the partnership to launch ‘Sportradar OTT’, a new OTT service that includes both the provision and development of the EHF’s own OTT platform, as well as marketing rights for all digital content for EHF club events.

In addition, Sportradar will work with the EHF and EHF Marketing on developing digital content both for the EHF OTT platform and its social media channels.

“We have recognised the huge importance of providing high quality, accurate data from the EHF’s competitions and we are delighted to have agreed a long-term cooperation with the industry leader, Sportradar,” EHF Marketing’s managing director, David Szlezak, said.

“For the first time, we will be able to provide clubs, media and fans with extensive live statistics and data from every single European club match throughout the season; we are looking forward to working with Sportradar to realise the full potential of this data.”

Carsten Koerl, chief executive of, Sportradar, added: “We sometimes ask sports federations to open their minds and imagine the impact that a joined-up approach across a range of areas can bring not all of them can.

“EHF Marketing, however, grasped the opportunity immediately and with a long-term deal in place, this will be a truly collaborative approach that will ensure that our offering across the EHFs club competitions chimes perfectly with the evolving needs and wants of their fans, sponsors and stakeholders.”

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