William Hill signs up to Betfect social betting network

UK-based technology startup Betfect has announced the launch of William Hill on its sports betting social network.

Having initially gone live with a beta version of the social network in October of 2014, Betfect last year launched a full website, with Ladbrokes as its first major partner.

Betfect allows users to share and test their betting tips with other members, as well as use their existing online betting accounts to place, share and copy bets.

Users can manage their own accounts for multiple bookmakers directly from Betfect,com, with the platform facilitating the entire wagering process from registration of new users through to making deposits and withdrawals.

“Creating a social network for the sports betting community, allowing users to stay connected while using our services is a great idea,” William Hill’s head of product innovation Alex Rutherford said.

“We are delighted to boost innovation by helping and supporting startups like Betfect to increase the level of engagement amongst our customers and to bring new ideas to market.”

Betfect founder Giacomo Alpago added: “We are delighted to be the first social sports betting application to fully and seamlessly integrate with both Ladbrokes and William Hill's APIs to provide an enhanced betting experience for our users.

“We aim to socialise the digital betting experience and do for the betting industry what eToro is doing for the financial trading markets.

“It is a major coup for Betfect that major operators like William Hill and Ladbrokes are keen to work with us to drive innovation in this sector in order to give punters the best betting experience possible.”

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