Report: KamaGames insight on cross-selling opportunities
| By Joanne Christie
Marketers could boost the average revenue per paying player by as much as 26% if they are able to effectively cross-sell new games to existing players.
Marketers could boost the average revenue per paying player by as much as 26% if they are able to effectively cross-sell new games to existing players.
According to research by KamaGames and Appodeal, operators are increasingly focusing on customer retention as acquisition costs skyrocket and the games market becomes saturated.
Its research found that rewarded video was a valuable tool in cross-selling, although meta-games was the most successful tactic in terms of installs.
Interestingly, across all four channels it explored — meta-games, social hooks, banner ads and rewarded video — Android users were showing higher conversion rates compared to iOS users.
Click on the e-zine below to view the full report, or use this link.