Betradar launches Live Sports Centre for Euro 2016, Copa America

Betradar, the sports betting and data brand of Sportradar, has rolled out special editions of its ‘Live Sports Centre’ ahead of this summer’s national football team tournaments, Uefa’s European Championships and CONMEBOL’s Copa America Centenario in the US.

Hosted as a white label solution and usable online as well as mobile, the Live Sports Centre allows bookmakers to offer engaging information packages to their customers.

The two special editions of the solution will offer information for pre- and post-match markets, as well as live data during matches.

Companies that opt to use the service can also brand it with their name, logo and colour scheme to help strengthen their brand awareness.

Lorenzo Caci, director of sales at Betradar, said: “Without having to invest a lot of time and resources into developing a tournament specific offering in-house, our clients can spoil their customers with a product that is fast and reliable and informs them in their native language about everything that’s relevant.

“We even embedded social media feeds from players and teams into our EC and CA 2016 Live Centres.

“The product includes new features such as the ‘Betting stimulations’ widget, where questions and interesting statistical facts are presented live during the matches can give punters the momentum and the confidence they need to place another bet.”

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