Sky Betting & Gaming links up with Qubit

Sky Betting & Gaming is to utilise technology from Qubit in an effort to enhance the experience of its customers.

The company currently has 50 million content updates across its brands each day, and processes 53 million transactions on busier days, and will now call on Qubit to analyse this behavioural data.

Qubit specialises in context-driven personalised experience and offers support to companies keen to bolster their service offering.

“Demand for our technology in the gaming market is growing massively, as operators focus their attention on improving product experience and increasing player loyalty,” Qubit chief executive Graham Cooke said.

“Sky Betting & Gaming interact with about 70% of the UK’s recreational market and by choosing the Qubit platform, which handles 50 billion events per month across our customer base, we’re well matched to deliver personalisation at scale for Sky Betting & Gaming.”

Sam Talbot, senior product manager of Sky Betting & Gaming, added: “There are a number of challenges such as the huge volume of data, the need to stay in complete control of product stability, and the complexity of single page apps.

“By putting Qubit’s technology through its paces, we were really pleased with the scale, change control options, and integration with our React front end.”

Related article: Sky Betting & Gaming launches in Italy and Germany