Playtech claims industry-first with omni-channel launch

Playtech has rolled out a new omni-channel slot game that it said is the first-of-its-kind available on the market.

Launched across all channels and devices exclusively with Coral, ‘Tiki Paradise’ is a five-reel, 10 win-line slot game that awards wins when three or more symbols are in view from left to right.

Special features include ‘Wild Nights’, which triggers randomly for a stacked wild reel and also includes the possibility of a ‘Win Shuffle’, as well as free spins.

The game is now live in more than 300 Coral shops, with this to be extended to the firm’s full network of 1,000 sites in the UK later this month.

“Not only will our Coral Connect customers find Tiki Paradise incredibly engaging and great fun to play, it enables us to develop and launch further integrated omni-channel content that significantly increases the gaming experience for players who play slots in our shops and on mobile,” Ladbrokes-Coral product director Mark Kemp said.

Shimon Akad, chief operating officer of Playtech, added: “I am extremely proud to have launched Tiki Paradise. Playtech is showing exceptional innovation, it is a first-ever omni-channel content launch and Playtech’s newest and smartest addition to our Playtech ONE platform.

“The Playtech ONE platform is the first to allow these types of enhanced rewards and free spins features across retail and online domains – delivering a single coherent user experience across retail, online and mobile to ultimately supply our operators with the leading technology in the gaming industry.”

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