Perform Group rolls out new betting product

The Perform Betting Solutions division of Perform Group has launched a new wagering product in association with Bettorlogic.

‘In-Play Facts’ provides consumers with data-driven reasons for in-play betting, featuring live video and visualisations, and is available to punters watching a full game for a limited time or its duration.

The product will use Bettorlogic’s algorithm to deliver betting information by presenting data-driven editorialised bet prompts every five minutes.

Powered by data provider RunningBall, In-Play Facts will also take into account the current match situation, as well as head-to-head results, form, league table position and historical data from up to five seasons.

The new product is available across the Perform Betting Solutions football offering and covers over 80 leagues, as well as major domestic and international competitions.

“Our latest innovative betting product, in partnership with Bettorlogic, enables the betting industry to enhance the in-play experience by using data in new, ground-breaking ways,” Perform content chief executive Ross MacEacharn said.

Andrew Dagnall, chief executive of Bettorlogic, added: “The opportunity to watch the live stream of a football game and receive meaningful reasons to have a bet, we believe is a valuable service for punters.

“Livelogic is designed for the in-play customer and helps create additional reasons for punters to have a bet.”

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