GiG targets horseracing move with GG.co.uk deal

Gaming Innovation Group (GiG) has set its sights on expansion into the UK’s horseracing market after striking up a marketing partnership with GG.co.uk.

Under the deal, GiG will deliver both event and targeted digital paid marketing services to racing website GG.co.uk.

GG.co.uk is to use its network of experts to create content for punters, while GiG will handle all paid media for the brand.

GiG said that the arrangement will provide it with a “future entry point” into the horseracing sector.

“Over the years, GG.co.uk has concentrated on building a base of quality content from excellent contributors and providing an effective platform from which to source daily racing information,” GG.co.uk managing director Colin Jelfs said.

“We’re excited to be working with the team from GiG, and the capabilities they have within paid marketing, which to date has been unknown territory for us.”

Richard Brown, chief digital office at GiG, added: “The end game for GIG is to be a market leader in all aspects of the world of sports betting.

“The ability to use our proprietary odds marketing technology in a competitive landscape like horse racing is a great opportunity for us, and with Colin and GG.co.uk we have the right publishing partner to deliver exciting results for both parties.”

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