Catena acquires affiliate assets in BrokerDeal.de

Catena Media has agreed a deal to acquire all affiliate assets in German financial lead generator BrokerDeal.de.

The expected total acquisition cost is €3.6m ($4.4m) and includes an up-front payment of €1.2m, of which €840,000 will be paid in cash and €360,000 in newly issued shares in Catena.

The maximum acquisition cost will be €4.8m, based on revenue performance over a period of two years.

Catena said that the deal will strengthen its finance affiliate position in Germany, with the acquired assets currently generating quarterly sales of approximately €300,000.

BrokerDeal.de launched in 2011 and mainly focuses on larger private investors.

Michael Hinterleitner, managing director of BrokerDeal.de, will remain with the company following the acquisition.

Henrik Persson Ekdahl, acting chief executive at Catena, said: “This acquisition is of strategic importance to Catena Media.

“In November last year, we took the first step in entering a new vertical – the financial services market; since then, we have acquired assets and staffed up our organisation.

“We are now in a position to speed up this strategic initiative, and the acquisition of BrokerDeal.de demonstrates that this is happing right now.”

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