Racing Post B2B taps into ‘massive’ Spanish market

Racing Post B2B has hailed its latest deal with Orenes Grupo as an “important step” towards establishing the company in the flourishing Spanish market.

Under the exclusive agreement, Racing Post B2B are now providing horse and greyhound race cards for Orenes’ Vivalasuerte.es website and mobile app, as well as the group’s 350 betting shops across the country.

“It’s a great deal for us and for them,” Racing Post’s B2B marketing executive, Andrew Synnott (pictured), told iGamingBusiness.com.

“The horse racing market in Spain has boomed over the past five years; it’s massive at the moment. It might be because there is a bit more money floating around in Spain and therefore a greater opportunity to gamble.

“We’re talking to operators all over Europe and we’re always open to opportunities in various markets, including Spain.”

Spain’s gambling regulator, the Dirección General de Ordenación del Juego (DGOJ), recently reported a 27% year-on-year increase in online gambling revenue for the first quarter of 2018.

Last month, Spanish legislators provided a further boost to the sector by slashing tax rates for online gambling operators, headlined by a five-per-cent cut in gross gaming revenue from 25% to 20%.

Racing Post B2B international sales manager Daniele Alfonso said: “Our content helps bookmakers enhance and optimise their offering with bet-prompting and bet-generating content.

“Partnering with Orenes Grupo is an important step for us as we grow our business in Spain. The content will help the bookmakers inform their customers about UK and Irish horse racing and greyhounds.”

On each race card, Orenes customers are provided with a form guide for every horse, details of the jockey, trainer and owner, as well as weights and breeding. The content in Spain is a direct translation of the race card information available in the UK and Ireland.

Orenes sportsbook director Juan Jose Lopez said that Racing Post’s track record was a key factor in sealing the agreement.

“Having over 30 years’ experience in the horse racing industry, it was an easy decision to go with Racing Post for all our racing content,” Lopez said.