Global Gaming terminates white label operations

Global Gaming is to terminate its white label operations in order to focus efforts on its B2C business.

The white label business will cease to operate during the fourth quarter, with the firm stating that there “will be no revenue” from this part of the group beyond the end of the current year.

Global will now instead commit to its B2C service offering, which includes the ‘NinjaCasino’ and ‘SpelLandet’ brands.

CEO Joacim Möller (pictured) said: “B2B business accounts for a small portion of the Group’s revenue, roughly 2% in the third quarter of 2018. After profit sharing with our partners, Global Gaming’s share is so small that it no longer justifies the cost of running, maintaining and developing white label operations.

“All of our resources will be focused on optimising and developing our fantastic brands, which we are convinced will have a positive impact on the group.”

Global declined to comment further when contacted by iGamingBusiness.com this afternoon (Monday).

The closure of Global's white label operations marks the latest stage of the company’s ongoing growth plans.

In July, the company obtained a new licence in Estonia for its NinjaCasino brand, citing the country as the ideal launchpad for “several new marketing channels” in relation to re-regulation in Sweden.

Global’s Safe Ent subsidiary secured the licence, allowing NinjaCasino to offer more than 200 slots to punters in the country. NinjaCasino features content from the likes of NetEnt and Play’n GO.

The move comes just six months after Lars Kollind took on the newly created role of head of B2B at the firm in May.

Speaking at the time, Kollind said that he “couldn't think of a better time to join Global Gaming; as the organisation seeks to grow, it seems natural to add a new vertical in the B2B product”.