BetVictor unveils Smart Cards for racing

BetVictor has unveiled its new Smart Cards product, giving customers of the online gambling company access to a continuous stream of live horse racing updates.

The products have been developed in collaboration with BetVictor’s data partner, Timeform, with the aim of allowing punters to make better-informed betting decisions in real time.

The Smart Cards will update the traditionally static information provided 24 hours before each race with updates, tips and race-day trends.

The live stats product, which will be integrated into BetVictor’s standard race card, will be available via mobile across all UK and Irish race meetings.

The product launch forms part of BetVictor’s new creative campaign entitled ‘See The Bigger Picture’ and follows the recent recruitment of several BetVictor brand ambassadors, such as jockeys Rachael Blackmore and Nicola Currie, and trainer Jamie Snowden.

“Today, across almost every sport that punters bet on, the use of statistical information to produce real-time insights is increasingly important,” BetVictor director of product Eoin Ryan said.

“However, over the past few years horse racing products have remained relatively static. By integrating the latest Timeform services in our horse racing offering, the new Smart Cards product really raises the bar.”

Timeform, a long-term partner of BetVictor, also supports the operator’s Betfinder service, which allows customers to identify horses to bet on.