DraftKings signs trio of partnerships with NBA franchises

DraftKings has signed new partnership agreements with a trio of National Basketball Association (NBA) teams.

The deals see it become a sports betting partner of the Indiana Pacers and Philadelphia 76ers, and a daily fantasy sports partner of the Boston Celtics.

DraftKings has been granted permission to use the teams’ official logos and markings as well as offering VIP events to fans and having the opportunity for in-game promotions and branding through the agreements.

“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers,” DraftKings chief business officer Ezra Kucharz commented. “The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product.

Read more on iGB North America.