SBTech lands content deals with BetGames.TV and Pin Projekt

Online gaming solutions provider SBTech has extended its content portfolio with the addition of new games and services from BetGames.TV and Pin Projekt. Under the agreement with live lottery supplier Pin Projekt, SBTech will take on its entire portfolio of live betting games. This includes a live service that features more than 2,000 daily draws from four studios and over 20 betting games, available across desktop, mobile and retail. SBTech will also have access to Lotto Instant Win, a Pin Projekt brand that sees official draws completed via a continuous and uninterrupted live stream hosted by live dealers. “SBTech is committed to adding high quality content onto our platform that drives revenue, and this latest partnership showcases this perfectly,” SBTech chief development officer Andrew Cochrane said. Pin Projekt chief commercial officer Ivan Grković added: “SBTech is undoubtedly the leading platform provider in the gaming industry and we are excited to enter the big league with them, while SBTech has recognised the superior quality and uniqueness of our innovative and integrated services.” Meanwhile, the deal with BetGames.TV will see SBTech add a selection of the provider’s live dealer betting games to its offering. BetGames.TV’s portfolio includes card games such as Speedy 7 and War of Bets, as well as the option for players to place bets on baccarat, poker, dice games and a variety of lottery draws. The games, which also offer a range of proprietary player engagement features, will initially available to SBTech’s platform partners licensed in the UK, Malta, Curacao and South Africa. In the latter, BetGames.TV’s products are already live with Bet.co.za, through a deal announced last week. SBTech’s commercial partnerships director Letizia Angelo said: “BetGames.TV is a pioneer in the field of live dealer games and its diverse offering appeals to a wide range of player demographics. This latest integration marks an invaluable addition to the SBTech platform.” BetGames.TV chief commercial officer Richard Hogg added: “Partnering with SBTech is a milestone moment for us as it will enable us to reach a wide audience through its extensive network of premium gaming operators. “In this current climate of sports events being cancelled across the globe, our portfolio offers players unique betting opportunities with great win potential as we offer frequent events taking place 24/7.”