XLMedia poaches Rakuten’s Dorward for North America role

Affiliate marketing services provider XLMedia has announced the appointment of Ken Dorward, formerly of Japanese e-commerce giant Rakuten, as its new president North America.

Dorward, who will also join the XLMedia global executive committee, will focus on exploiting opportunities within the personal finance and sports markets in the US and Canada.

This will include building new strategic partnerships and also both acquiring and developing content-rich and engaging websites.

Dorward was most recently chief financial officer and chief operating officer at Rakuten Advertising, the performance marketing, media and data insights subsidiary of the business. XLMedia’s chief executive Stuart Simms also joined from Rakuten Marketing, in July 2019.

Read the full story on iGB North America.