Bayes aims to enhance esports data use with new widgets

Esports analytics and data provider Bayes Esports Solutions has developed a data-driven application to enhance esports engagement for betting operators.

Bayes, which is a joint venture between Sportradar and Bayes Holding, the company formerly known as Dojo Madness, has created esports widgets with the goal of improving the live experience, visualisation of in-game data, and accessibility of esports events.

Bayes said the visualisation tools can provide official data and content opportunities from every esports match, similar to those available for traditional sports. Users can add esports headlines, stats, win predictions, team and players breakdowns, as well as interactive 2D mini replay maps.

The esports data provider said that by deploying the widgets, betting platforms can capitalise on major esports tournaments, covering everything from basic data to granular information on match events and statistics.

“The Esports Widgets provide esports fans with the modern look and feel to which audiences have grown accustomed,” the supplier explained. “Visuals and pop ups within the interactive technology provide deep insight into every esports match, including pregame, postgame and in-play, delivering engaging visual content with no technical overhead.

“For media and betting companies, the Esports Widgets mean a new standard in audience engagement.”