Vbet scores title sponsorship of Armenian top tier

Betconstruct-owned online casino and sportsbook operator Vbet has agreed to become the new title sponsor of the Armenian Premier League, the country's top tier club football competition.

The three-year deal, agreed with the Football Federation of Armenia (FFA), will cover the upcoming 2020-21 campaign, as well as the 2021-22 and 2022-23 seasons.

The competition will be known as the Vbet Armenian Premier League, while the operator will also hold the naming rights to the Armenian Cup for the next three years.

According to the FFA, the new agreement represents the largest sponsorship deal in the history of Armenian football.

Vbet will pay a total of AMD400m (£632,922/€702,209/$830,526) in the first campaign, with this to increase by 10% during the following two seasons.

Vbet worked with the Armenian Premier League in the 2019-20 season, and the agreement will build on this partnership.

“The positive experience we had last season convinced us to sign a new, unprecedented contract,” FFA president Armen Melikbekyan said. “We are sure that cooperation will make a huge contribution to the development of Armenian club football.”

Vbet founder VIgen Badalyan added: “The development of the Armenian top division is clearly visible and we wanted to have impact on it. We are sure that our collaboration with FFA will help Vbet Armenian Premier League to grow even more and will open new opportunities to our teams.”