Exceeding expectations: SPRIBE’S 2024 success
SPIBE has seen substantial success this year, what can you tell us about the growth you’ve seen this year?
“2024 has been a transformative year for SPRIBE, with significant milestones that have strengthened our position in the igaming industry. One of the most pivotal moments was our partnership with AC Milan, which elevated our brand visibility across both European and global markets. This collaboration allowed us to showcase Aviator to millions of fans, connecting the thrill of football with the excitement of crash games.
“Additionally, our expansion into new markets, particularly in Asia and Latin America, has contributed to record growth in terms of player numbers and revenue. Our ability to adapt to regional trends while maintaining a strong global brand has been key to our success this year.”
Aviator is one of the most talked about crash games in the industry and seems to continue going from strength-to-strength. What can you tell us about SPRIBE’s key results from this year, including how demand has grown for this flagship game?
“The demand for Aviator has exceeded all expectations in 2024, with player engagement growing by over 40% compared to the previous year. This growth has been driven by strategic marketing campaigns, enhanced game features, and an expansion of our distribution network through partnerships with major operators.
“Aviator’s simplicity and excitement resonate deeply with players, leading to high retention rates and strong word-of-mouth growth. In some regions, Aviator has become a flagship game for operators, demonstrating its global appeal and versatility. These results highlight the growing player preference for crash games and the effectiveness of our product strategy.”
With an ever-evolving industry like igaming, operators and suppliers both face unique challenges. What would you say have been your biggest challenges of this year? How have they impacted your strategy and how did you overcome them?
“2024 brought its share of challenges, including navigating an increasingly competitive market and addressing intellectual property disputes surrounding our flagship game, Aviator. These issues required us to reassess our branding and legal strategies to protect our products and reputation.
“Another challenge was managing the rapid pace of growth, particularly in regions with unique regulatory requirements. To overcome these obstacles, we strengthened our legal and compliance teams, invested in technology to improve scalability, and maintained close relationships with our partners. These measures allowed us to not only address challenges but also use them as opportunities to reinforce our market position.”
Overcoming those challenges puts SPRIBE in good stead for 2025 alongside the recent announcement of its partnership with the world-famous football club, AC Milan. What was the strategic thinking behind this partnership and how do you think it’ll help to get the younger generation even more excited by Aviator? How will you measure the success of this partnership?
“The partnership with AC Milan was designed to align Aviator with a globally recognised brand that resonates with younger audiences. Football, especially a club with AC Milan’s legacy, is a universal language that transcends borders, making it the perfect platform to showcase Aviator’s energy and excitement. Through stadium advertisements, social media collaborations, and exclusive promotions, we aim to engage younger players who are fans of both football and innovative gaming.
“The success of this partnership will be measured through increased player sign-ups, social media engagement metrics, and the overall growth in Aviator’s player base. Additionally, we will assess brand recognition surveys and campaign-specific ROI to refine our strategies further.”
The AC Milan partnership isn’t the only exciting news from 2024. Throughout the year, you’ve unveiled new UFC brand ambassadors. How does this help to build SPRIBE’s presence with its target demographic and how do you go about choosing these brand ambassadors?
“Partnering with UFC ambassadors helps us tap into an audience that values adrenaline, risk, and strategy—the same qualities that make crash games like Aviator so appealing. UFC fighters embody energy, focus, and the thrill of competition, traits that align perfectly with our brand values. When choosing ambassadors, we look for individuals who have strong followings in key regions, align with our brand ethos, and possess the ability to authentically connect with our target demographic.
“From these partnerships, we expect increased brand visibility, higher player acquisition, and a stronger emotional connection between players and our games. The results have already been promising, with measurable increases in player engagement and brand awareness.”
You’ve paired with some of the industry’s most well-known suppliers, such as Uplatform, this year. What can you tell us about this?
“Partnering with leading suppliers like Uplatform has been instrumental in expanding SPRIBE’s reach and ensuring our products are accessible to operators worldwide. Uplatform’s extensive distribution network and expertise have allowed us to enter new markets while strengthening our presence in existing ones.
“These collaborations also ensure that Aviator and our other products are seamlessly integrated with top-tier platforms, providing players with a smooth and enjoyable gaming experience. Additionally, working with such reputable partners enhances our credibility and positions us as a trusted name in the industry.”
SPRIBE is known for its inventive marketing strategies, what would you say has been the most impactful of the year and why? How do you plan to take these key learnings into 2025’s marketing campaigns?
“Our partnership with AC Milan stands out as the most impactful marketing strategy of the year. By combining sports and gaming, we were able to engage a younger, more dynamic audience through innovative campaigns such as stadium ads and exclusive club-themed promotions. This collaboration demonstrated the power of aligning with global brands to create memorable marketing experiences.
“Heading into 2025, we plan to expand on these learnings by forging similar partnerships in other popular sports and entertainment sectors, ensuring our campaigns are both engaging and highly targeted.”
With 2025 set to be another exciting year for igaming and more players than ever joining the community, what plans does SPRIBE have for another successful year? Can you share any upcoming partnerships or updates?
“In 2025, SPRIBE will focus on diversifying its portfolio with new crash games that offer unique mechanics and engaging features. We are also exploring partnerships with major players in emerging markets to tap into new audiences. While we can’t reveal all the details yet, we’re working on collaborations that will significantly enhance our brand presence globally.
“Additionally, we are investing heavily in technology, such as AI and blockchain, to improve personalisation and security for our players.”
Are there any trends for crash games that you’re anticipating in the year ahead?
“We anticipate crash games will become more interactive, with social features such as chat, leaderboards, and shared gameplay becoming standard. AI-driven personalisation will allow games to adapt to individual player preferences, enhancing the overall experience.
“We also expect to see further integration of crash games with esports and live-streaming platforms, creating new ways for players to engage with the genre. SPRIBE is actively working on innovations to stay ahead of these trends and ensure our crash games remain at the forefront of the industry.”