Softswiss Survey Q3 2024: 58% cite crypto as key driver in new markets
Experts also analysed this year’s crypto bets to share the latest insights.
Bitcoin recently reached a historic high, getting closer to €90,000 per coin. However, during the third quarter of 2024, it faced its sharpest drop in several years. Softswiss experts examine how these market shifts have influenced igaming performance in the quarterly ‘State of Crypto’ analytics.
Quarter of world population engages in igaming
Global igaming statistics indicate that approximately 26% of the world’s population engaged in igaming. By 2028, the igaming market is projected to reach 243.2 million users, with a market volume nearing €130 billion, a substantial portion of which is expected to involve cryptocurrency.
Potential of crypto in igaming 2025
According to the Softswiss iGaming Trends 2025 Report, cryptocurrency is set to remain one of the preferred payment methods within the sector. Based on the company’s survey, 58% of respondents identified crypto as the primary driver of growth in new markets, underscoring its essential role in shaping the industry’s future.
Vitali Matsukevich, chief operating officer at Softswiss, reflects on the possibilities of crypto: “Integrating crypto payments allows igaming businesses to operate globally, delivering greater speed and convenience. With igaming’s naturally borderless reach, this expands platforms’ access to a wider international audience, boosting their global growth potential.”
“What is more, crypto transaction fees can be almost three times lower compared to traditional fiat gateways, allowing igaming businesses to save on processing costs and reinvest that capital”, adds Max Krupyshev, CEO of cryptoprocessing by CoinsPaid.
Altcoins share growth
The top five most popular cryptos in igaming have remained stable over the years, with some shifts in the ranking order. Bitcoin, ethereum, litecoin, tether and dogecoin are the most popular among crypto players. While altcoins accounted for only 25.1% of bets over the first nine months of last year, their share increased significantly to over 47% during the same period in 2024.
Vitali Matsukevich summarises: “Crypto offers igaming operators key advantages beyond lower costs and global reach. Blockchain enhances safety and fairness through transparency and traceability, with each transaction and game result permanently recorded and tamper-proof. Partnering with trusted crypto experts allows operators to harness these benefits, positioning themselves for growth and effectively navigating market shifts.”
The new Softswiss iGaming Trends 2025 Report offers more insights about crypto in the ever-evolving iGaming sector. The visionary report is free to download via the link.