Paris Hilton’s 11:11 Media extends partnership with WOW Vegas in multiyear deal
WOW Vegas has confirmed the extension of its partnership with global entrepreneur, media personality and pop culture icon Paris Hilton, in collaboration with Hilton’s next-gen media and lifestyle company 11:11 Media.
As part of the renewed agreement, Hilton will headline a fresh wave of marketing campaigns, with the forthcoming creative to be developed and produced by 11:11 Media. The collaboration builds on a successful initial partnership which helped position WOW Vegas as one of the most exciting and recognisable brands in the social casino space.
Speaking on the renewal, Paris Hilton commented: “WOW Vegas delivers premium entertainment, innovation and a sense of community – all that we strive for at 11:11 Media, which is why I’m excited to bring even more sparkle to the next phase of our journey together.”
The next iteration of the campaign is set to launch later this year, showcasing Hilton in a series of high-energy, visually striking adverts designed to resonate with a broad and digitally engaged audience. With 11:11 Media at the creative helm, the project promises to deliver high-quality, standout content that merges the worlds of celebrity, gaming and lifestyle culture.
Richard Skelhorn, co-founder of WOW Vegas, said: “Paris is a genuine force of nature – her creativity, professionalism and cultural reach are second to none. We’ve forged a fantastic working relationship, and we’re delighted to be building on that with this renewed commitment. The campaign we’ve got in the works is ambitious, entertaining and completely in tune with what our players love.”
In support of the new marketing push, WOW Vegas has also appointed TokenMind, a newly launched digital media company founded by Skelhorn, to oversee digital media buying and strategy. TokenMind will focus on scaling advertising efforts across Meta, X (formerly Twitter), and a range of performance-driven digital platforms, ensuring the campaign reaches audiences across the United States at scale.
The extended partnership with Hilton marks a significant moment for WOW Vegas, as the company continues to evolve its brand, deepen engagement with its growing player base, and redefine what’s possible in the realm of social gaming entertainment.