Spinning, with a twist: Inside Live88’s exciting live casino innovations
Hub88 unveiled Live88 in May 2024 with a promise to shake up the live casino space with a community-oriented studio bursting with innovative features and fully customisable green screen tables and lobbies.
It was a bold blueprint – and in keeping with its disruptive approach, it should come as no surprise that two of Live88’s major releases in the first half of 2025 are characterised by offering new variations on the tried-and-tested traditional game of roulette.
Immersing players
First up, Motion Roulette – shot in 4K ultra-high-definition. Building on the classic gameplay, entertaining live dealers and customisation features already available, Motion Roulette will focus on immersing players even more deeply into the action.
The key will be when the ball drops into place, triggering a real-time result and a subtle but captivating live slow-motion element in between game rounds. Dubbed a ‘slo-mo-ment’, this will give players a chance to revel in their big wins while adding to the spectacle of the game.
Meanwhile, the biggest of the collection of games being added to Live88 in H1 2025 is Triton Multiplier Roulette. Based on the roster of Live88 roulette tables, this is an underwater adventure where up to four win-multipliers can be applied to straight-up win bets. At least two multipliers appear in every game round, with multipliers starting at 50x and extending up to a massive 1,000x win.
The concept built into this deep-sea environment is to cater to a variety of players, from those who place small, outside bets to others who wager big on red or black.
Multiplier impact
The multiplier element encapsulates Live88’s pledge to bring a fresh perspective to already-popular games, engaging long-time players by adding an extra layer of excitement, as well as younger adults who crave a more immersive gaming experience.
“One of the key attractions of these variants is the opportunity for significantly boosted winnings without requiring major changes in strategy,” says Andreea Matei, Live88’s head of commercial for live casino. “Traditional roulette players appreciate the familiar betting structure, but the added possibility of landing a massive multiplier win keeps them engaged and returning for more.
“For players who enjoy the strategic depth of roulette but seek higher volatility and bigger potential rewards, games like Live88 Triton Multiplier Roulette and Motion Roulette offer the perfect balance. By preserving the essence of roulette while introducing thrilling enhancements, these games successfully capture the attention of both traditionalists and players looking for more exhilarating gameplay.”
By preserving the essence of roulette while introducing enhancements, these games successfully capture the attention of both traditionalists and players looking for more exhilarating gameplay”
Fusing tradition and innovation
This fusion of tradition with innovation has already allowed Live88 to stand out from the crowd and establish a solid foothold in a highly competitive space, Matei explains.
“Despite our relative youth compared to other key live casino players in our market, we’ve reached a point of maturation and embracing the ‘delight’ commercial stage we find ourselves in,” she says. “We’re beginning to now focus on building loyalty among users and fortifying our relationship by introducing more choice and variety to our stable of games.”
With this in mind, the variety of the offering on Live88 is certainly not limited to roulette.
The coming months will see the release of Asian Baccarat, comprising side bet content such as Mystic5 – a unique feature that offers multipliers up to 888x – as well as an improved user interface tailored for the Asian market.
An RNG blackjack multiplayer title will also follow later in the year, demonstrating Live88’s desire to diversify across the entire spectrum of its product offering.
Tournaments feature
Alongside these new games will be an engaging new tournaments feature, set to be rolled out across several live games, including blackjack, roulette, baccarat and Dragon Tiger. This will allow operators to create and manage customisable gaming competitions for different audiences, including VIPs, who can be given exclusive access through their user IDs and offered targeted rewards.
Some of the flexible options on offer via tournaments will include leaderboards and a ‘mystery bounty’, with players earning rewards for completing certain gameplay triggers a set number of times. Again, these triggers are customisable, depending on the game type, and cover everything from consecutive wins in roulette to perfect 21-scoring hands in blackjack.
Marbles ‘coup’
Arguably one of the most intriguing developments is the integration of live marble-racing after Hub88 was selected as the first aggregation partner of Marbles.io – described as a “huge coup” by Matei.
Throughout 2025, more than 20 purpose-built and imaginative tracks will be launched, with races featuring eight marbles of identical weights shown live. With players simply picking their favourite marble and then watching the action unfold from multiple cameras that are triggered by track sensors, the races – which will typically last between 20 and 60 seconds – offer a simple yet captivating proposition.
“It’s an incredibly exciting addition to our already pretty deep and engaging content line-up which now enables us to cater to an emerging market of mobile-first players that seek fast and fun experiences, with social features set to create a community of racers worldwide,” Matei says.
Interactive experiences
More broadly, Live88’s combination ofcompelling, live-streamed gameplay, entertaining hosts and real-time results has created social and interactive experiences that are similar to in-person gaming, according to Matei.
“Streaming platforms such as Discord, Tiktok and Twitch have done a world of good in enhancing the social experience by encouraging shared excitement and engagement,” she says. “Watching slots or marble races unfold in real time or seeing a Plinko ball drop creates moments of anticipation that players can experience together.”
Advanced graphics and engaging animations, underpinned by seamless mobile compatibility, further contribute to a visually appealing and smooth player experience.
“The goal for us is that we will revitalise the live casino experience by incorporating interactive and community-driven features that enhance social engagement,” she says.
“One way we do this already is through real-time live dealer interactions. Instead of playing against a computer, players engage with charismatic, professionally trained hosts who create an entertaining and immersive atmosphere. These dealers actively communicate with players, respond to chat messages and bring a sense of Live88 personality to each game, making the experience feel more real.”
Appealing to Gen Z
Fostering a sense of community through integrated chat features and multiplayer elements is particularly important for younger demographics who are accustomed to interactive digital experiences through console gaming and social media, Matei says.
“Keep in mind this is a tech-savvy generation, which craves simplicity, instant gratification and entertainment-driven gameplay,” Matei says. “New live casino games, such as marble racing and Plinko, effectively capture Gen Z’s attention by combining easy-to-understand mechanics with high-energy, visually appealing formats.
“One of the key reasons these games appeal to Gen Z is their low barrier to entry. Unlike traditional card games that require strategic knowledge, marble racing and Plinko are intuitive and require little to no prior experience. Players can instantly participate without feeling intimidated, making these games accessible to casual gamblers and entertainment-seekers alike.”
With influencer-type hosts, chat features and dynamic, colourful games mirroring the short-form content consumed on platforms like TikTok and Instagram Reels, Live88 is focusing on retaining the attention of players through interactivity and live engagement.
“This social aspect makes the experience feel more immersive and community-driven, aligning with Gen Z’s preference for shared digital experiences”
“This social aspect makes the experience feel more immersive and community-driven, aligning with Gen Z’s preference for shared digital experiences,” Matei says.
“Ultimately, modern live games succeed in bridging gambling and entertainment, making them ideal for a generation that values fun, simplicity and visually gripping content. By offering easy-to-play, fast-moving and ultimately stimulating experiences, operators can effectively draw in and retain the elusive Gen Z audience.”
Adding value by bridging the gap
The challenge, of course, is to maintain momentum by building on a rapidly earned reputation as a home of innovative and entertaining live casino experiences.
Live88 engages with players through surveys, focus groups and in-game feedback forms to gather valuable insights while additionally keeping tabs on competitors’ releases and industry trends.
This is complemented by analysis of player data – from session durations and bet sizes to retention rates – to ensure a customer-focused, data-driven and trend-aware process underpins any new Live88 games and features.
The end result, Matei adds, is for Live88 to add value by helping operators to bridge the gap between online gaming and real-world social casino experiences.
“Keeping an eye on innovations in gamification, augmented reality or influencer-led gaming can inspire new features,” says Matei, who stresses the importance of “staying true to our roots” by offering flexible features, such as personalised game settings, adjustable bet limits and tailored bonus mechanics.
“By centring decisions around player preferences, engagement data and industry trends, Live88 can create compelling, innovative games that truly resonate with online casino players.”