Caesars and William Hill jointly sponsor NFL’s Colts
| By Daniel O'Boyle
Caesars Entertainment and William Hill have together signed a deal to become an official sports betting partner of the Indianapolis Colts, the first joint team sponsorship between Caesars and the operator it looks set to acquire.
The agreement will see the pair launch a free-to-play game titled Pick 6 Predictor, in which players predict the outcome of six different events for each Colts game. It will offer fans a series of prizes, including a stay at a Caesars property in Las Vegas.
“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities,” Roger VanDerSnick, the Colts’ chief sales & marketing officer, said.
“This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”