EveryMatrix and Future Anthem extend Amplifier AI agreement

EveryMatrix will bring Future Anthem’s flagship market-leading, real-time personalisation product, Amplifier AI, to its growing client base after extending an agreement with the pioneering AI and data science powerhouse. 

The iGaming and sports betting software provider will expand AI-driven personalisation across its portfolio after Amplifier AI delivered significant results on its real-time engagement platform, EngageSuite. 

By triggering real-time, AI-driven bonuses for online casino players, Amplifier AI is generating a 3.5x ROI on bonus spend. 

Commenting on the partnership, Ian Tibot, chief commercial officer at Future Anthem, said: “We are excited to extend our collaboration with a partner that is truly embracing real-time personalisation. Amplifier AI is driving incremental revenues by enhancing experiences in-session for players – and the results speak for themselves.” 

Stian Enger Pettersen, casino CEO, EveryMatrix, said: “We have witnessed first-hand how Amplifier AI unlocks new opportunities to drive an increase in engagement, retention and revenues, and we are looking forward to seeing the impact of real-time personalisation across more of our clients.” 

Join our upcoming webinar with Stian Enger Pettersen and Chris Conroy, chief data & product officer at Future Anthem, as they explore how AI-driven personalisation is transforming the player experience. 

Register here and tune in on Thursday 5 June at 12pm BST / 1pm CET.