Keeping players engaged: iSoftBet’s Moriarty Megaways launch

With new slots released every day, operators face the constant challenge of retaining and keeping players engaged. Innovation is key, but the understanding player and market preferences as well as delivering the ideal math models and mechanics can make all the difference. A ‘player-first’ approach is at the core of iSoftBet’s brand manifesto launched earlier this year, and newly released game, Moriarty Megaways™ is a true testament to that. In this video interview, iGaming Business chairman Michael Caselli and iSoftBet’s Head of Games Mark Claxton discuss the key strategies for creating an engaging game and building loyal customers.