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Guiding the gaming industry for 20 years

Backed by a database with more than 200,000 data points, we deliver research-led digital content and print media that generates client exposure, targets user experiences and boosts sales through promotional streams.

Active users

Global first-party database

Annual views

Who are we?

iGB provides the latest news, research, data and insight to businesses and leaders in the gaming sector.
 
Our data-led approach, expert research team and robust editorial guidelines has built a leading digital platform that produces content that informs, entertains and offers constructive business insights.

What do we do?
We build bespoke products that focus on your company’s specific goals and creates lasting value through multiple channels.

These customised plans are built around your company’s requirements, with each service strategy following specific demands as suggested by you and our team.

Our services include: 

  • Video insights: With the capability to film, edit and track analytics, this fully packaged service helps customers implement innovative technologies into their strategy.
  • Newsletters: iGB newsletters are published on a weekly and fortnightly cycle; this regular distribution attracts a diverse industry-specific readership.
  • Online articles: Our experienced editorial team create nuanced and comprehensive articles that attract interest and discourse from the industry’s thought-leaders. The latest data from GA4 highlights that our articles garner an engagement rate of 56.43%.
  • iGB magazine: Printed editions of our magazines are available at popular industry events. Magazine exposure allows businesses to gain wide audience reach, while also highlighting client achievements.
  • In-depth reports: By using our clients’ challenges and interests as the foundation of our reports, our editorial and research teams create content that offers our clients actionable insights and our audience a compelling read. 

Why does it work? 

Our work involves strategic planning, foresight and the understanding that success with clients is based on collaboration. 
With a team of researchers, data analysts and strategists, we have been one of the leading companies in the gaming industry for the past 20 years.

Our success is the combination of expertise, bespoke packages and our global first-party database of over 200,000 data points. This data pool is one of the largest on the market and helps our clients reach their goals, whether that’s building traction with their target audience or gaining brand exposure, these methods allow us to deliver measurable results that supports long-term company growth and development.

Testimonials

Norsk Tipping

As a community we are at an inflection point where the fundamentals are in place for evolution to the next phase, which is moving from an engaged community, on the road to being an accountable community.

Hans Erland Ringsvold
Head of VLT and iGaming

Tipico

We are impressed by EveryMatrix’s gaming portfolio and its ability to integrate with our digital platforms. The partnerships with EveryMatrix is an important step to revamp our gaming offering, as we are looking to provide our customers a state of the art entertainment experience.

Marlon Van der Goes
Chief Commercial Officer

Flutter

We have spent considerable time assesing B2B partners who could enhance our gaming proposition across the International Markets. We are delighted to partner with EveryMatrix who have impressed us with their experience, profressionalism, and reliability.

Jack Dinan
Commercial Product Manager

Ready to take the next step?

Click here to download our media pack.