AGA signs PGA Tour to responsible gambling campaign
| By Robert Fletcher
Golf’s PGA Tour has signed up to support the American Gaming Association’s (AGA) ‘Have A Game Plan’ public service initiative to promote responsible gambling in the US.
Under the arrangement, the Tour and AGA will develop content encouraging golf fans to bet responsibly.
Co-branded content will appear on the Tour’s social and digital platforms, while public service announcements will also air on PGA Tour Radio.
“A key pillar of the PGA Tour’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” PGA Tour vice president of gaming Scott Warfield said.
“By aligning with the AGA in support of its Have A Game Plan campaign we’re able to align our efforts and provide a consistent message focused on responsible gaming.”